Finding Your Niche Market with Charlotte Walsh
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In Episode 32 of the Be a Marketer podcast, Dave Charest interviews Charlotte Walsh, owner of Charles River Running, a community-based running store in Norwood, Massachusetts. Charlotte shares her entrepreneurial journey, discussing the challenges of finding her niche in a competitive market. She explains how identifying an underserved customer base—non-competitive weekend runners—allowed her business to thrive.
Charlotte highlights the importance of building community and customer relationships, stating that running events and fostering an inclusive environment helped her differentiate from larger chain stores. She also emphasizes the value of growing an email list and consistently engaging with her audience through email marketing, raffles, and local events.
Key takeaways from this episode include:
- Find your niche: Narrowing down your target market can help you stand out in a crowded industry.
- Build community: Hosting events and creating a welcoming space fosters deeper customer loyalty.
- Email list growth: A well-maintained email list is key to sustaining customer engagement and business growth.
Tune in to hear Charlotte’s insights on running a successful local business and how focusing on community helped her stand out from the competition.