What Small Businesses Really Think About AI with Michael Wood
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In Episode 33 of the Be a Marketer podcast, Dave Charest discusses AI trends with Michael Wood, Senior PR Manager at Constant Contact. The conversation highlights insights from Constant Contact’s recent “Small Business Now: An AI Awakening” report, which surveyed over 480 small businesses to understand their perspectives on AI and automation in marketing.
Michael explains that while AI tools like ChatGPT are gaining popularity, many small businesses are still figuring out how to use AI effectively. The report reveals that those who have adopted AI are seeing significant time savings and increased marketing efficiency. However, the episode stresses that businesses should approach AI thoughtfully, using it to enhance personalized marketing efforts rather than relying on it completely.
Key takeaways from this episode:
- AI Adoption is Growing: More small businesses are starting to explore AI, but many remain cautious.
- Efficiency Gains: Businesses using AI report better marketing outcomes and time savings, especially in automating tasks.
- Human Touch Matters: Despite AI’s potential, building authentic customer relationships should remain the focus of marketing efforts.
Tune in to learn how small businesses can integrate AI to boost efficiency while maintaining a personal touch in their customer interactions.
For more insights on AI and how to implement it in your small business, check out the full episode.