Bringing Humanity Back to Marketing with Brian Solis
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In Episode 35 of the Be a Marketer podcast, Dave Charest interviews Brian Solis, Head of Global Innovation at ServiceNow, about the importance of keeping the human element in marketing, even as technology evolves. Brian emphasizes that while businesses are quick to adopt new tools like AI and automation, it’s essential to remember that on the other side of every transaction is a real person.
Brian, an author and digital anthropologist, explains that marketing should evoke emotion and create memorable experiences. He warns against allowing technology to strip away the personal touch. Businesses should focus on how their actions will make customers feel and design every interaction with empathy and authenticity.
Key takeaways from this episode:
- Focus on customer experience: Think about how your marketing makes customers feel—every interaction should create positive emotional moments.
- Technology should enhance humanity: Use AI and automation as tools to support, not replace, authentic customer connections.
- Memorable moments matter: People remember exceptional experiences, so strive to create moments that stand out.
For marketers who want to use technology without losing the human touch, this episode offers valuable insights on how to achieve that balance. Tune in to hear Brian’s strategies on how to future-proof your marketing without losing sight of what really matters—people.