Sharing Wisdom to Get More Business with Ed Doherty
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In Episode 36 of the Be a Marketer podcast, Dave Charest interviews Ed Doherty, a business consultant and owner of Ambrose Landon, LLC. Ed shares his journey of building a consulting business after being furloughed during the pandemic. Despite initial challenges, Ed found success by leveraging his wealth of experience, passion for mentorship, and the marketing tools provided by Constant Contact.
Ed emphasizes the importance of consistent communication, noting that his weekly email newsletter, the “Wednesday Weblog,” has become a key part of his business identity. With an impressive 72-78% open rate, Ed attributes his success to personal storytelling, humor, and delivering valuable business insights. He also discusses the importance of actively managing email lists and using Constant Contact’s automation tools to keep his audience engaged.
Key takeaways from this episode include:
- Consistency builds trust: Regularly sending valuable content helps establish a strong connection with your audience.
- Authenticity matters: Sharing personal stories and lessons makes your content relatable and builds stronger relationships.
- Email marketing drives engagement: With the right tools, managing your email list can lead to higher open rates and better business results.
For small business owners and consultants looking to grow their business through authentic engagement and email marketing, this episode provides actionable insights on how to stay connected with your audience and increase client loyalty .