Embracing What Works with Marissa Tilley & Chelsea Demby
In Episode 38 of the Be a Marketer podcast, Dave Charest speaks with Marissa Tilley, founder of Lady Black Tie, and Chelsea Demby, head of media and influencer relations. Lady Black Tie is a fast-growing Massachusetts-based fashion business that specializes in dresses and has seen remarkable growth, even ranking #518 on the Inc. 5000 list in 2023.
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Marissa and Chelsea share insights on how focusing on e-commerce and email marketing helped their business achieve record-breaking sales. Initially, they expected their retail store to drive business, but it was the e-commerce platform that truly took off. By doubling down on email marketing, strategic ad investments, and capitalizing on social media trends like the Barbie movie, Lady Black Tie managed to turn online engagement into real sales.
Key takeaways from this episode include:
- Focus on what works: Lady Black Tie’s shift from retail to e-commerce helped them scale faster.
- Grow a list you own: When ads underperformed, they leaned on their existing email list, leading to a surge in sales.
- Leverage social media trends: Integrating popular trends, such as the Barbie movie, in their marketing aligned with their brand and boosted visibility.
For fashion retailers or e-commerce businesses looking to grow, this episode offers valuable lessons on focusing on successful strategies and using email and social media to maximize growth.