Ask Dave: How many follow-ups should occur after the first email outreach?

In this Ask Dave episode, Dave Charest answers a question from Hadassah, a marketing and content coordinator at a telemarketing and contact center services provider. He discusses how many follow-up emails should be sent after the first outreach and the best timeframes between them. Dave explains why one email is often not enough and provides a practical three-touch email strategy: an announcement (three weeks out), a reminder (two weeks out), and a last-chance email (the day before or the day of the deadline).

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