In Episode 51 of the Be A Marketer podcast, Dave Charest answers listener questions on effectively marketing new in-person events and classes. Joined by Kelsi Carter, Dave provides insights into how small businesses can boost attendance and awareness of new offerings by employing targeted digital marketing strategies.
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Dave emphasizes the importance of timing in promoting in-person classes. He recommends creating a strategic communication plan that involves multiple touchpoints, such as using email reminders, social media posts, and event countdowns to build anticipation. He also highlights the value of segmenting audiences to ensure marketing messages reach those most likely to be interested in participating.
Listeners will learn how to use personalized promotions, including special offers or early registration discounts, to attract both new and existing customers. Dave and Kelsi discuss how keeping engagement consistent across multiple channels can enhance visibility and drive better attendance rates for in-person classes and events.
This episode is perfect for small business owners or event coordinators seeking effective marketing tactics to fill seats and generate buzz for their upcoming in-person offerings.