In Episode 55 of the Be A Marketer podcast, Dave Charest dives into one of the most frequently asked questions by small business owners: “Can I import purchased contacts into Constant Contact?” Joined by Kelsi Carter, Dave addresses the crucial topic of contact list management and explains why purchasing email lists is not a good strategy for marketers.
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Dave explains that importing purchased contacts into Constant Contact is against the platform’s terms of service. He emphasizes that these lists can significantly harm a business’s email reputation and deliverability. Instead, he advises focusing on building an organic email list—one that is cultivated from individuals who have willingly opted in to receive communications. Dave and Kelsi discuss the tools Constant Contact provides, such as signup landing pages and QR codes, which help marketers grow their lists organically in compliance with best practices.
Listeners will also learn about the risks associated with purchased contacts, including high bounce rates, spam complaints, and potential account suspensions. Dave shares actionable strategies to grow email lists properly, ensuring that businesses have a qualified audience that truly wants to hear from them.
This episode is a must-listen for anyone seeking to better understand the rules and ethics of email marketing, and how to effectively manage customer relationships without shortcuts.