Finding Success Through Good News with Marie Gilmore
In Episode 56 of the Be A Marketer podcast, Dave Charest interviews Marie Gilmore, Managing Editor and Publisher of the Osprey Observer, a beloved community newspaper in Florida. Marie shares her journey of starting the Osprey Observer over 22 years ago and growing it from a small local publication into a vital part of four different communities.
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Marie talks about how her passion for journalism began, including her early career experiences working for major newspapers and eventually moving to Florida. There, she leveraged her skills to create a local paper focused on “good news” stories—highlighting the community’s achievements, local events, and positive features. By focusing on hyper-local content and community engagement, Marie’s publication became a household name, mailed to over 60,000 homes every month.
Marie emphasizes the importance of giving back to the community. She explains how the paper thrives by building strong relationships with local businesses through personalized press coverage, contests, and editorial collaborations. The episode also discusses Marie’s approach to digital marketing, including her use of tools like Constant Contact to keep in touch with readers, promote contests, and support local businesses.
This episode is an inspiring listen for anyone in local media or small business looking to build strong community ties through positive engagement and high-quality content.