In Episode 57 of the Be A Marketer podcast, Dave Charest addresses how businesses can maximize their event marketing efforts through effective follow-up strategies. Joined by Kelsi Carter, Dave emphasizes that an event doesn’t end when the last participant leaves—it’s crucial to have a post-event follow-up plan that continues to engage attendees.
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Dave shares key practices for following up after events, including sending personalized thank-you messages to participants and providing value through shared takeaways, photos, and testimonials. He underscores the importance of using follow-ups to build lasting relationships, driving repeat engagement and loyalty. By effectively recapping the highlights of the event and including calls to action, you can keep your business top-of-mind for future events and services.
Listeners will also learn how to segment their attendee lists to send targeted follow-ups based on engagement levels and preferences, making each message feel relevant and personal.
This episode is a must-listen for event organizers and business owners looking to elevate their follow-up strategies and maximize the impact of their events.