Using SMS to Increase Event Attendance with Nicholas Jackson
In Episode 58 of the Be A Marketer podcast, Dave Charest talks with Nicholas Jackson, Head of Information Services at the Parsippany Library System in New Jersey. Nicholas shares his approach to leveraging SMS marketing to enhance community engagement and boost event attendance at the library.
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Nicholas highlights the effectiveness of using SMS to remind patrons about upcoming events, such as reading parties and educational programs. He explains that SMS messages offer a timely and direct way to reach people, which helps ensure that registered attendees show up for events. This method has been instrumental in growing event participation, as messages are more immediate than traditional email reminders.
Nicholas also discusses his broader role at the library, focusing on connecting with the community and promoting the wide array of services the library offers, such as museum passes, workshops, and book clubs. He emphasizes that using SMS alongside other digital marketing strategies, like email newsletters, has helped the library remain an active hub in the community.
This episode is a must-listen for those looking to integrate SMS marketing into their strategy to drive engagement and attendance, especially for community-focused initiatives.