In Episode 59 of the Be A Marketer podcast, host Dave Charest dives into how small businesses can leverage SMS marketing to boost customer engagement and retention. Joined by Kelsi Carter, Dave answers listener questions about the best practices for implementing SMS marketing campaigns effectively.
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Dave highlights the power of SMS marketing as a direct and timely communication tool. Unlike email, SMS messages have incredibly high open rates, making them perfect for time-sensitive promotions or event reminders. Dave explains that incorporating SMS into a marketing mix can significantly enhance attendance at events and generate more immediate responses from customers.
Kelsi and Dave also provide actionable tips for getting started with SMS, including best practices for collecting phone numbers, staying compliant with regulations, and ensuring that messages are relevant and personalized. They emphasize the importance of providing clear value to customers to keep them engaged and wanting more.
This episode is a great resource for anyone interested in enhancing their digital marketing strategies with SMS and understanding how to effectively integrate it alongside other channels like email.