Automation and Working with the seasons with Mark Chinsky
In Episode 60 of the Be A Marketer podcast, Dave Charest speaks with Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey. Mark shares his unique journey from the software industry to running a chocolate shop, offering a compelling look at how his background in automation has helped him modernize the 40-year-old business.
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Mark discusses how he leveraged his experience in enterprise resource planning software to streamline operations at Enjou Chocolat. From upgrading paper-based systems to implementing Shopify for both e-commerce and wholesale management, Mark transformed the way the business operates. He highlights how seasonal businesses like his can make the most of their “downtime” by focusing on marketing and operational improvements during the less busy months .
A major point of advice from Mark is the importance of using natural business rhythms to plan marketing efforts effectively. He explains that while busy periods often limit the time available for strategic marketing, quieter times present the perfect opportunity to craft campaigns that drive growth. Mark also emphasizes that maintaining marketing investments, even during tight times, is crucial for ensuring long-term business success.
This episode offers practical insights for any business owner looking to use periods of downtime effectively, streamline operations, and keep marketing as a core priority.