Putting People First with Rich Cruz
In Episode 61 of the Be A Marketer podcast, Dave Charest speaks with Rich Cruz, president of Greater Chicago Consulting, a firm specializing in website development, marketing, and organizational management. Rich’s unique approach focuses on improving internal business teams to help them maximize their potential.
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A key takeaway from this episode is Rich’s belief in the power of relationships. He explains how building the right relationships at the right time can significantly impact business success. Whether it’s with customers, vendors, or community members, maintaining these connections can lead to long-term growth. Additionally, Rich emphasizes the importance of understanding all aspects of your business while learning to delegate tasks outside your core expertise.
Rich also discusses the importance of customer retention and how businesses should focus on providing ongoing value to existing customers, making them advocates who will promote your business to others.
This episode is packed with actionable advice for business owners looking to strengthen their operations by focusing on relationship-building and effective delegation.