Segmentation for Nonprofits with Stephanie Campbell
In Episode 63 of the Be A Marketer podcast, Dave Charest interviews Stephanie Eileen Campbell, co-founder and Executive Director of Kid’s Gym USA, a nonprofit organization in College Park, Georgia. For over 40 years, Kid’s Gym USA has been fostering both physical and mental well-being in children through gymnastics and education programs.
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Stephanie shares how the organization has reached over 100,000 children, building their confidence and instilling life skills through sports. The discussion highlights the importance of creating positive, engaging experiences that empower young people in underserved communities.
This episode offers practical advice on how nonprofits like Kid’s Gym USA use segmentation and personalized marketing to build strong relationships with donors and supporters. By tailoring communications to specific audience groups, Stephanie has effectively used tools like Constant Contact to keep her nonprofit top-of-mind for stakeholders.
Listeners will gain valuable insights into how nonprofits can engage supporters and streamline operations with limited resources by focusing on personalization and donor retention strategies.