In Episode 64 of the Be A Marketer podcast, Dave Charest tackles the topic of personalized email marketing with limited customer data. Joined by Kelsi Carter, Dave explains how small businesses and organizations can enhance personalization and segmentation without extensive resources.
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Dave emphasizes the importance of using the data you already have. Even with minimal information, businesses can create more personalized experiences by leveraging existing customer behavior, like email engagement and purchases, to guide content. He recommends creating basic automations and segmentations to send timely, relevant messages that resonate with customers.
A key takeaway is the value of small, incremental improvements in personalization—such as including customer names in emails or tailoring messages based on past interactions. Dave also highlights how updating contact records regularly can significantly enhance marketing efforts.
For businesses looking to deepen their marketing, this episode offers practical tips on using existing resources for more effective customer engagement.