Authentic and Timely Communication with Matthew Polstein and Tallie Martin
In Episode 65 of the Be A Marketer podcast, Dave Charest speaks with Matthew Polstein, Founder of the New England Outdoor Center (NEOC), and Tallie Martin, Marketing Manager at NEOC. The duo shares their story of growing NEOC from a simple family-owned business into a leading outdoor recreation destination in Maine.
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Matthew discusses how his passion for connecting people with nature inspired the creation of NEOC, which offers activities like whitewater rafting, snowmobiling, and hiking. One of the key points of discussion is how NEOC has embraced digital marketing, including Constant Contact, to maintain customer relationships. They describe the challenges of balancing tourism with environmental sustainability and how building strong customer loyalty is essential to their success.
Tallie highlights how consistent, personalized email marketing helps NEOC stay in touch with past visitors, encouraging them to return for new experiences. They also discuss how important it is to keep marketing efforts genuine to maintain NEOC’s brand of adventure, relaxation, and environmental respect.
Listeners will gain insights into how small businesses, especially in tourism, can grow by focusing on community building, offering value through email marketing, and ensuring that their operations remain environmentally responsible.