Sticking to the Basics with Frank Fantasia
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In Episode 8 of the Be a Marketer podcast, Dave Charest interviews Frank Fantasia, founder of The House Watchers, who shares his journey from working in high-tech to starting a house-watching business. Frank discusses the importance of simplicity and consistency in building a successful business.
Key Takeaways:
- Start Simple: Frank emphasizes the importance of sticking to the basics in both marketing and business operations. He encourages small business owners to focus on essential tools and processes that drive results.
- Local Marketing Success: Through his story, Frank highlights how targeted local marketing and strong customer relationships have helped grow The House Watchers over the years.
- Long-Term Planning: Frank also discusses the significance of setting realistic goals, having a financial plan, and measuring business progress to ensure sustainable growth.
This episode is filled with practical advice for small business owners looking to grow by focusing on the fundamentals.