Building Your Audience Through Trustworthy Content with Michelle Cummings
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In this episode of the Be a Marketer podcast, Dave Charest sits down with Michelle Cummings, founder of Training Wheels and co-founder of Personify Leadership. Michelle shares her entrepreneurial journey, starting Training Wheels 24 years ago when she couldn’t find a job she loved. Now, she provides creative team-building resources and leadership development courses to organizations globally.
Key Takeaways:
- Building a Business from Scratch: Michelle talks about the challenges of starting her business from the ground up and how she embraced creativity to turn Training Wheels into a successful venture.
- Growing Your Audience: She emphasizes the importance of building trust with your audience through consistent, value-driven content and offers tips on using email marketing effectively to keep people engaged.
- Balancing Multiple Ventures: Michelle also delves into how she manages multiple business endeavors, from writing books to hosting podcasts, and the need for intentional time management to foster creativity and success.
Michelle Cummings’ story is a testament to innovation, resilience, and the power of community in growing a successful business.