Selling Authentically with Omar Zenhom
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In this episode of the Be a Marketer podcast, Dave Charest speaks with Omar Zenhom, co-founder of WebinarNinja and host of the $100 MBA Show podcast. Omar shares his journey from being a teacher to becoming a successful entrepreneur by embracing authentic selling. He highlights the power of teaching and trust-building in modern sales.
Key Takeaways:
- Teaching is the New Selling: Omar believes that educating potential customers helps them see if a product fits their needs. Instead of pressuring customers, he advises offering value through teaching.
- Building Long-Term Relationships: Omar emphasizes focusing on creating a positive experience, so customers come back when they’re ready to buy, fostering long-term trust and loyalty.
- Avoiding High-Pressure Tactics: He warns against overwhelming customers with aggressive sales tactics. Instead, he encourages addressing customers’ concerns directly to ease their decision-making process.
This episode is a must-listen for entrepreneurs and marketers looking to adopt a more genuine, trust-based approach to selling.