Finding Your Tribe with Pam Roussell
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In Episode 4 of the Be a Marketer podcast, Dave Charest interviews Pam Roussell, founder of Purrrfectly Holistic. Pam shares how she turned her passion for cats and holistic health into a successful business, focusing on addressing the root causes of pet ailments. Her journey highlights the importance of finding and building a supportive community—or “tribe”—to grow a niche business.
Key Takeaways:
- Building a Passion-Based Business: Pam explains how her love for cats and holistic health inspired her to start Purrrfectly Holistic, offering products and services that promote natural wellness for pets.
- Finding Your Tribe: Pam emphasizes the importance of networking and building relationships with like-minded individuals. Collaborating with industry professionals and holistic veterinarians has been instrumental in growing her business and expanding her reach.
- Marketing with Consistency: She also discusses the importance of being consistent with marketing efforts, using tools like email and social media to maintain brand visibility and engage with customers.
This episode offers valuable insights for entrepreneurs looking to grow a passion-driven business by finding their tribe and staying consistent with their marketing.