Building a Business by Building Community with Tamika Catchings
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In the premiere episode of the Be a Marketer podcast, Dave Charest speaks with WNBA Hall of Famer Tamika Catchings, owner of Tea’s Me Cafe in Indianapolis. Tamika shares her inspiring journey from professional athlete to business owner, highlighting the importance of community in growing her business. She explains how community involvement and a customer-first mindset have been key to her success.
Key Takeaways:
- Community Engagement: Tamika emphasizes how building relationships with customers and creating a community space at Tea’s Me Cafe has been crucial to the cafe’s growth.
- Pivoting During Challenges: She shares how the 2020 pandemic forced her to adapt her business model, including launching a successful e-commerce platform and subscription service.
- Passion-Driven Entrepreneurship: Tamika’s passion for both basketball and community continues to fuel her success as a business owner, demonstrating the value of aligning personal passions with professional endeavors.
This episode is a must-listen for entrepreneurs seeking to build a community-focused business while staying true to their passions.