I’m always surprised how little effort people put into building an email list.
Or when they have an email list, how little they actually send to it.
Let’s be clear about something, email marketing is the simplest, most cost-effective, and proven way to reach potential clients, customers, and donors.
If you’ve been on the fence, or if you’ve been trying to convince your clients to focus on building their own email lists, see below for a video I made with my team at Constant Contact.
Here’s a short video explaining why you should build an email list:
What do you think? Does it makes sense to be building an email list of your own?