Speaker | Host | Content Creator | Marketer
by Dave Charest
In the business world we do content marketing to create customers that are more successful with our products or services so they stay longer, spend more, and refer more people to us. You know, the …
Continue Reading about Why do we do content marketing? The Perfect Customer Theory →
by Dave Charest
I’m practicing Bikram yoga again. Every time, it’s the same 26 postures. Yet every class is different. Let’s be clear: most classes (every), I struggle. Yet, each time I learn something …
Continue Reading about A Content Marketer’s Mindset: Practice Makes…Progress! →
by Dave Charest
Allow me to introduce you to Peter. I first met Peter, when I was interviewing him for the Small Biz Stories podcast. My team and I created the show as a way for successful small businesses to …
Continue Reading about Advanced Content Marketing: How to Get Big, By Starting Small →
by Dave Charest
"We want lots of content for everyone, at every stage." Not exactly helpful, but likely what you'll hear from the powers that be. Overwhelming, to say the least. Especially if you're new to the …
by Dave Charest
In a time where almost everyone creates content, you can't rely on the act of publishing alone to help you stand out. To rise above the noise, you must make sure you're putting real purpose behind …
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by Dave Charest
I'm sure you've seen those posts before. They provide some great information, but then they just end abruptly. Initially, you may not think that's a problem. But it is. Here's why. Your job as a …
Continue Reading about Don’t Let Your Content Fall Off a Cliff →