Speaker | Host | Content Creator | Marketer
by Dave Charest
I'm always surprised how little effort people put into building an email list. Or when they have an email list, how little they actually send to it. Let's be clear about something, email marketing …
Continue Reading about [Video] Why You MUST Focus on Building an Email List →
by Dave Charest
"Would you mind giving me a ride to the airport?" The answer to this question relies on one very important factor—who's asking? Your reply to a complete stranger is going to be different than the …
Continue Reading about The Importance of Email Marketing Relationships →
by Dave Charest
"What the heck is that horrible noise?" "That's Bono," she said. It was like someone was killing a cat. We were listening to a bootleg tape of U2 when they were first starting out. Bono sounded …
by Dave Charest
Whether you're creating content for yourself or for a client, you already know the first question you need to ask is "who is the audience?" If you start with this question, you'll be on your way to …
Continue Reading about Why “Define Your Ideal Customer” Alone is Bad Advice When Creating Content →
by Dave Charest
People often ask me the following two questions: How do I get more people to open my emails? How do I write better subject lines? I always give the same answer to these questions. And I give this …
by Dave Charest
One, two, cha-cha-cha! Even if you've never danced the Cha Cha, it's likely you've heard the familiar counting pattern before. I'm no dancer. But I do understand that if you're dancing with a …