The purpose of any marketing email is to get people take some type of action. From a design perspective, that means making it easy for the reader to consume the information so that they can …
How to write an effective marketing email every time
Have you ever gotten stuck with what to write in a marketing email? Here’s a simple structure you can use to write a persuasive marketing email. It’s designed to get people to take the …
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2 emails you must have in your strategy
You know those people who constantly ask for things from you? They ask and they ask and they ask. But they never really give you anything. How do you feel about those …
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Yes, please.
Here’s the real reason why email marketing works so well. It’s what’s considered a permission-based marketing channel. So what does that mean? It means that people actually …
The 3 stages of email marketing (which one are you in?)
You know what I really love about email marketing? It’s that you can start where you are and then advance and make progress as you need to, as you grow your business. Typically, you’ll go …
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The evolution of email marketing (and why it’s still worth your time)
Email marketing is still one of the most valuable marketing channels available to small business owners. Why is that? Well... There's still a really great ROI for email — $36 for every $1 …
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