You are not alone. But what if you stopped thinking of it as marketing? What if you thought of it as a way to share your artistry with others? What if you thought of it as a way to extend your story …
Maximum Impact: Picture Personality
Pictures are important. Pictures allow people to get a sense of who you are. They also allow people to see your personality. People do business with people. So allow them to see you whenever …
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How to Reach a New Audience for Your Work
In order to for your work to be sustainable you need to consistently reach a new audience. Most times it's not so easy. The problem is people first need to know about you before they can become …
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Who Do You Want to Come?
Have you ever walked into a party by yourself? What's the first thing you do? If you're like me you make a bee-line for the bar. ;) Otherwise, you immediately look for the people that you …
15 Tidbits from an Off Broadway Marketing Panel
Recently, the Off-Broadway Alliance held a panel named, "Off Broadway Marketing." The panel moderated by John Capo, President of John Capo Public Relations, featured the following guests: Hugh …
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Do You Have a Brand?
Logo? Nope. Product? Nope. Stationery? Nah. Signage? Sorry. None of the above is a brand. So what the heck is a brand? And do you even have one? How do you even start the brand-building …