Speaker | Host | Content Creator | Marketer
by Dave Charest
Traditionally we think of audience as people who watch. But do we need to rethink the term? How can we change the perspective so we highlight the audience and put them onstage, so to speak. Watch …
Continue Reading about Is Audience a Passive Term? [Walks With Dave #7] →
by Dave Charest
When it comes to using new media tools you have a choice: use them as a way to advertise and push messages out. Or use them as a way to engage and build connections with your audience. Why is one …
Continue Reading about Are You Creating An Advertising or Engagement Channel? [Walks With Dave #6] →
by Dave Charest
When it comes to creating any type of communication, the single-most important thing to know is who you are talking to. Without this specific it's impossible to create materials that will work for …
Continue Reading about Who Are You Really Speaking To? [Walks with Dave #5] →
by Dave Charest
There's lots of advice out there about how you should use this new media tool or that new media tool for marketing. Some of it's good. Some of it isn't. What it boils down to is using the tools in a …
by Dave Charest
In this episode of Walks with Dave, I discuss the concept of Double Duty. Oftentimes we miss opportunities to create new content because we fail to recognize the value of something we take for …
Continue Reading about Why You Must Do “Double Duty” [Walks with Dave #3] →
by Dave Charest
Headlines. The keys to people discovering your content. With Google Reader filled with thousands of posts, your headlines need to work extra hard to grab the attention of a potential reader. It's the …
Continue Reading about How to Write Headlines That Get Your Stuff Discovered [Walks with Dave #2] →