There’s an interesting thing that goes on with software.
It’s never really finished, is it?
You’ll start using a particular program, and after a few weeks or months, there’s an update waiting for you to download and install.
Is this how you think of your content marketing?
Most times you expect your content to be perfect. Because then you never have to worry about it again.
But there’s something inherently wrong with this notion.
What happens when you don’t get the results you were hoping for? Many people just give up on the content.
But what if you thought of your content marketing like software?
All you’d need to do is get your content to a certain level. Let’s say 70%. Then go with it.
It’s never going to be perfect. But it’s enough to get you started.
It’s also enough to get you customers.
And it’s enough to get you feedback.
This feedback allows you to make adjustments and improvements. Then you can apply what you’ve learned the next time around. For version 2.0.
Version 2.0 is easy enough to accomplish these days
In a time where digital media makes it possible to produce things quickly and cheaply, you can easily make updates to your content with a few keystrokes.
So don’t let the need for perfection slow you down.
Let the momentum pull you forward
You’ll learn what works and what doesn’t as you move along. Each time you create, you create with new knowledge. This knowledge allows you to work faster and recognize where you need to make improvements. Sometimes a few simple changes, or tweaks, are all it takes to create a piece that gets you new business.
Remember your content marketing doesn’t work in isolation
Your content is part of a whole package. Just because you write an ad or sales letter, it doesn’t mean you’ll have a downpour of new sales coming in. It’s the combination of the trust you’ve built, the recommendations of others, the way you answered an email, and all the other elements that push a potential customer to the tipping point.
So don’t get hung up trying for perfection
Just do the best you can. Don’t be sloppy or unprofessional. Move forward. Get feedback. Track the results. Then you can see what’s working. Then you’ll have something to compare it to once you make adjustments.
Then you’ll know just how good your update really is.
What can you do now?
Did you send an email that didn’t get opened? An ad that didn’t get the response you’d hoped for? Pass it around to friends, and potential customers see if they have any questions you may have left unanswered.
Did you get feedback on a presentation? What are the adjustments you can make for next time?
What about you? Do you have trouble moving forward because you’re waiting for perfection?