The New England Patriots win.
It’s not by accident.
What separates the Patriots from their opponents?
And how can the Patriot Way apply to your content creation efforts?
Read on to find out how to create winning content on a consistent basis.
It all starts with hard work and preparation.
The Patriots earn victories through hard work. On any given Sunday, any team can win. But to come out on top, the Patriots prepare intensely for any and all situations that may occur on the field. When a situation presents itself, they’re ready to take advantage of it.
The same is true of content creation. There’s no silver bullet to becoming a content superstar. You must work hard at it. And that means preparing intensely by focusing on your audience. Create the content they need to be successful. Every piece of content you create in this manner positions you as your audience’s go-to resource. This gives you an advantage over the competition.
Commit to a system that works for you.
The Patriots have a winning system. From the way they practice to the way they manage the team’s financials – the system works for them. It works because all believe and commit to the system. Those who don’t fit into this system leave or are let go.
To consistently create winning content, you need a system that works for you. You must commit to that system. Don’t waste your time like those who jump from one thing to the next. Find a system or teacher you trust and stick with it for greater impact on your content.
Practice the fundamentals.
The Patriots practice the fundamentals every day. Mastery of the fundamentals allows them to execute consistently, adapt more easily to situations, and accomplish more advanced plays. There’s nothing to build upon without the fundamentals.
Winning content requires practice, practice, practice. Focus on one area at a time. Make incremental improvements and move forward. For example, start with headline writing, then focus on creating drama in your introductions, move on to removing the passive voice from your writing. Start with one thing, then layer something new on top of it.
Build momentum through teamwork.
For the Patriots, the whole is greater than the sum of its parts. They never put the individual’s efforts over those of the team as a whole.
Think of your content in the same way. One piece of content doesn’t drive the end result. The momentum of all your content efforts works to influence the final outcome.
Breed trust through consistency.
The Patriots work on all of the above to achieve consistency in their performance. This consistency not only allows them to win, it also builds trust amongst themselves and their fans.
Expect to garner trust and respect when you consistently deliver value through your content.
Prepare to make adjustments.
When the Patriots make adjustments for the second half of the game, they react to what their opponent has shown them. The Patriots focus on areas that’ll have the greatest impact on the outcome of the game.
Content marketing is a journey you go on with your audience. When it comes to creating content, make adjustments based on who actually shows up to consume it. This allows you to make smarter decisions about where to go next.
A simple plan, well executed.
Like the Patriots, you can execute this plan to consistently create winning content.
Ask yourself these questions to get started:
- Are you ready to put in the hard work to understand your audience?
- Have you found a system to implement and commit to?
- Do you know the fundamentals you need to practice regularly?
- Are you prepared for a marathon rather than a sprint?
- How will you deliver value on a consistent basis?
- Are you ready to listen and make adjustments based on the actions your audience takes?
What do you think? Did I miss anything?
Thanks for reading!
D.