There’s lots of advice out there about how you should use this new media tool or that new media tool for marketing. Some of it’s good. Some of it isn’t.
What it boils down to is using the tools in a way that works for you.
But in order to do that, you have to understand the driving force behind you or your company. Do you have clarity about what you do?
Once you’re clear, it becomes a lot easier to approach these tools. Not with a sense of “marketing” but with a sense of creating.
You can then ask yourself, “What if this where my only means of creative expression?”
That question changes the equation doesn’t it?
Check out the latest short video:
Take a look at these folks using Twitter in a style unique to them:
Does asking this question change anything for you? Do you have any other examples of people using new media tools in a unique way?
People always ask how I shoot these videos. I use the Flip Mino HD Camcorder, 60 minutes – Amazon Affiliate link. There’s a newer version available also. I also use the Pocket xShot to hold the camera.