One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore. Another is that writing motivates you to look closely at life. From “Bird By Bird: Some Instructions on Writing and Life” by Anne Lamott In 2021, I’ve set a goal of reading […]
[Video] Create a Positive Online Experience for Customers
Once again I’ve teamed up with my friends from Google, Facebook, and Square as part of the Small Business Administration’s Tech Coalition. During this livestream workshop, we share how to create a seamless shopping experience for your customers to grow your business. We focus on areas such as: Setting up your digital storefront Personalizing customer interaction […]
[VIDEO] How to Make the Most of the Holiday Season
The holidays are an important time for many businesses. How do you make the most of them? That’s a question I tried to answer with my friends from Google, Facebook, and Square. We joined forces to provide tips on search engine optimization, mobile marketing, email marketing, and payments. Grab a snack, a hot beverage, and […]
Email Tip – Yes, You Should Segment, Simplify, and Send More
Let’s say you’re charged with creating an email series. Your goal? To get people more engaged and productive with your program. This means you need more people taking action. Email marketing best practices show us emails work best if you do these three things: Segment: Speak to specific people. Simplify: Drive them toward a single […]