When it comes to using new media tools you have a choice: use them as a way to advertise and push messages out. Or use them as a way to engage and build connections with your audience.
Why is one better than the other?
Watch this short video:
What do you think: Advertise or Engage?
People always ask how I shoot these videos. I use the Flip Mino HD Camcorder, 60 minutes – Amazon Affiliate link. There’s a newer version available also. I also use the Pocket xShot to hold the camera.
It’s fun to watch this today as I just got down writing an email to our company members where I encouraged them to jump on board GreyZelda’s twitter and told them that’s it’s all about engagement and not proclamations. It’s about conversation, connections and, above all else, having fun while educating yourself about anything and everything under the sun. Now, will this get my company members excited to try twitter out? I don’t know. That’s something I’d love to explore further.
Good walk and talk, Dave. Thank you.
Thanks Rebecca. If they need a Free Beginner’s Guide to Twitter they can find one under top posts in the sidebar. =)