Email Marketing: How to Get Started with the Super Amazing Journey Factor

In this post we’re going to look at how we can apply these successful strategies to your own Journey Factor email marketing plan.

Email marketing to build stronger relationships with your audience

We’ll take a look at:

• the importance of branding
• the two types of email messages
• why the simplest path to success is giving people what they want

After reading this post you’ll know immediate tweaks to improve your own email marketing.

Let get to it!

The cult of email marketing personality

As you begin your email marketing you’ll want to start defining your brand. If you haven’t done so already. It sets the tone for your communications. It allows your audience to feel connected to you and know what to expect.

But don’t get hung up on brand. There’s a tendency stop before you start. My goal is to get you started, so you’re building momentum and taking action.

You can always make adjustments as you go along. (Believe me, I’ve made plenty of adjustments getting to this point. And I’m sure I’ll be making plenty more moving forward.)

Think of your email marketing and branding efforts as a rehearsal process

You’ll feel more comfortable as you move forward. Then you’ll make adjustments based on feedback. What it boils down to is this–let your personality and the personality of your company shine through. More on branding yourself.

You want your originality all over your email messages. And there are basically two types of messages.

What are the two types of email marketing messages?

1. Company based email messages
2. Project based email messages

1. Company based email messages
These messages allow you to share the history of your company. I know, I know. You have this page on the your website that tells all about your company. And you should. But the reality is people aren’t hanging out there.

Email marketing allows you to continually share snippets of your company’s story.

This is so important. Audiences don’t know what you know. You have to share your story.

And you have to repeat it. And you have to repeat. And you have to repeat it.

Over time your biggest supporters start repeating it for you. Which attracts more people to your work.

2. Project based email messages
These are, well, messages in regards to a current, past or future project. Remember we’re trying to share part of the journey with your audience. So share things like:

• Why are you doing this show?
• Who’s involved with the production?
• What are the challenges?

Encourage people to reply. Then you must listen. You’ll begin to understand what people want to know more about. When you start giving people the information they want something amazing happens.

Email marketing people want, or doing The Flip

The new James Bond showed us how important it is to put your audience’s interests first. It can often be the difference between someone opening your email or hitting the delete button.

After spending about 2 years on mailing lists of theaters big and small, I’ve found there’s often a simple fix. I call it doing The Flip.

How does The Flip get your email opened and read?

With a simple shift in focus. Take a look an email message you sent out recently. Is the subject line all about you? Does the opening paragraph talk all about you? Old Bond alert!

My guess is that somewhere further down in your email you actually do talk about something that’s of interest to your audience. So guess what you’re going to do?

Yep, The Flip. Start your email with the stuff their interested in. Then once you’ve got their attention they’re more likely to stick around for and care about what you want to share.

What if you don’t find anything your audience would be interested in?

No, Flip for you. =)

Get back to the drawing board. At least now you know where to start.

Improve your email marketing right now

• Add your brand to your email messages
• Share your journey both from a company and project perspective
• Put the audience interests first

Write your own review

Take a look at some previous emails. Take out a pen and jot down places you could make improvements.

Next time, we’ll look at how to prepare your email for the inbox, the importance of a consistent schedule and where to find the time to create content.

Questions, comments, feedback? Add your thoughts below.