Tihs tlloaty belw my mnid the fsirt tmie I saw it.
Yep, tshee wdors aner’t elctaxy spleeld crortelcy. Yet, you can slitl raed tehm and tehy mkae taotl snese.
Okay, I’ll stop now. But how the heck does that happen?
The amazing power of your brain
As long as the first and last letter of the word is correct, the order of the letters inside doesn’t matter. Your brain fills in the blanks. Pretty cool, huh?
Essentially the first and last letters create little anchors the brain recognizes. This allows the brain to figure out the words. But if those two letters weren’t in the right place, lewl. (well) See not as easy.
Ok, Dave where are you going with this?
So if the first and last letter help us decipher the word, what happens when you put your website address on things?
People see the www. and the .com. As in www.whatevergoesinhere.com. But since the brain has no idea what’s inside, it can’t easily decipher the words. It disappears.
This means if you want people to actually see the website address you’ve got to create a set of anchors so the brain can quickly decipher it.
How to make your website name visible
Simple, simple, simple.
Just be sure to capitalize the first letter of each word between the www. and .com. So www.whatevergoesinhere.com becomes www.WhateverGoesInHere.com.
Tah Dah! See the difference. Notice how easy it is to look at the address with the anchors in place. Without the anchors, you actually have to stop and work out the address.
Yes, Yes. What if it’s only one word?
If your website address is one word it’s not so much of a problem. But throw that second word in there and you risk your website name becoming invisible. Most people aren’t going to take the time to work it out.
So work it out for them
People need to see the website address in order to visit it. Be sure to make it easy. Just capitalize the first letter of each word.
Now go take a look
Fnid tshoe pclaes you can mkae tihs slimpe canghe. You’ll “see” yuor website mcuh celaerr. 🙂