Hooray! You’ve finally decided to start an email newsletter.
Good for you! It’s a great way to keep in touch with the audience that wants to receive cool stuff from you.
But could you be missing a chance to leave a lasting impression before they even get the very first edition? Lots of people miss this extremely easy way to stand out when setting up their newsletter.
How can you take advantage during this highly engaged moment?
Here’s what you should do…
Create custom pages and emails for the sign-up process
Have you ever signed-up for a email newsletter? Then I’m sure you’ve already seen the generic messages that guide you through the process. They’re usually very straight forward and created by the email service provider.
So what’s the problem? Well, there’s usually at least three messages before someone is officially subscribed to your list. So it can go like this once someone enters their email:
- Message on the email providers site to check inbox
- Generic “Please confirm” email message from the provider
- “Subscription success” message on email providers site
Most people are pretty engaged throughout this process. Why should your email provider get all the attention with their boring messages?
Wouldn’t it be better to make the process your own?
Most email providers actually allow you to create your own messages and pages on your website to display during this process. So the process then becomes:
- Message on YOUR website to check inbox
- Custom “Please confirm” email message
- “Subscription success” message on YOUR site
By taking a few moments to create these custom messages and pages you’re able to keep the sign-up process your own. You extend your brand and allow new subscribers the opportunity to connect with you. On the path of people getting to know, like and trust you each of these touches is important to help you build rapport.
So don’t make this mistake when starting your email newsletter
Don’t let your email newsletter sign-up process be a mundane, boring experience. Look for ways to make this process your own and give people something that really makes you stand out.
Do you know of any email newsletters that take advantage of this opportunity? Tell me in the comments.
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