The mission statement. Yikes. It’s been causing many a non-profit (not-for-profit is a better term, I digress) major headaches for quite some time. As Tony Adams, Artistic Director for the Chicago based Halcyon Theatre, notes: One of the things that has become painfully obvious over the years is that most artists and most arts organizations […]
Search Results for: "walks with Dave"
The Psychology of Pricing: Why Expensive Equals Good [Walks With Dave #8]
Pricing. How does it change our perception of quality? We actually have these deeply embedded short-cuts in our brains that influence our perception. Take a look at this short video:
Is Audience a Passive Term? [Walks With Dave #7]
Traditionally we think of audience as people who watch. But do we need to rethink the term? How can we change the perspective so we highlight the audience and put them onstage, so to speak. Watch this short video. Then comment below:
Are You Creating An Advertising or Engagement Channel? [Walks With Dave #6]
When it comes to using new media tools you have a choice: use them as a way to advertise and push messages out. Or use them as a way to engage and build connections with your audience. Why is one better than the other? Watch this short video:
Who Are You Really Speaking To? [Walks with Dave #5]
When it comes to creating any type of communication, the single-most important thing to know is who you are talking to. Without this specific it’s impossible to create materials that will work for you as well as you hoped. In this video I offer a wide-angle view of the three groups of people you need […]