The Werewolf’s Guide to Powerful Content Marketing

“We’re all doing things we weren’t born to do.”

That’s a line from the children’s Halloween musical I had the pleasure to perform in.

I played a werewolf who tries his luck at being a barber after the World Holiday Commission decides to cancel Halloween because they’re not making enough money.

So Louie, the werewolf, and some of your other favorite Halloween monsters are left trying to do things they weren’t born to do. And it’s completely obvious that these monsters are destined to fail.

Why are they destined to fail?

Because instead of doing something they’re passionate about (which funnily enough is scaring kids at Halloween) they’re left to focus on something that doesn’t excite them. Instead, the monsters sing repeatedly “What am I doing here?”

This got me thinking about why it’s important to know what you’re really trying to accomplish.

What are you doing here?

You see, when it boils down to it, people aren’t really interested in helping you get more visitors to your blog, sell more of your products and services, or get more butts in seats.

But if you’re on a mission that resonates with people they’ll bend over backward to help you achieve your goal. Granted the stuff you’re creating has to be good. But it’s the purpose behind it that gives it, and you, more power.

Give your content marketing strategy power

What do you stand for? What’s important about what you’re doing? If you’re stuck remember, it’s about the bigger picture. What’s the big idea that people can get behind?

This is when people start to take notice. This is when people start to talk. This is when people want to get involved.

Why do people want to get involved?

Because they believe in what you do.

Take a look at a business like Zappos. Zappos focuses on wowing people with customer service. This happens not through prescribed actions but because they hire people that fit with the company culture. They want employees who genuinely care about customers.

What do you care about?

This seemingly insignificant Halloween musical has had a strangely significant impact on my thinking.

Whether you’re an artist trying to make your way within the arts community. Or you’re trying to build your own business. Or you’re trying to build an audience. It all starts with communicating your purpose. Honestly and passionately.

This enthusiasm is infectious. The fire will catch as you start fanning the flames.

Take a cue from our Halloween musical

The kids in the audience join our characters in confronting the World Holiday Commission because Halloween is important to them. What’s important to you?

Just ask yourself, “What am I doing here?”

You’ll be glad you did.

What mission are you on?