Pricing. How does it change our perception of quality?
We actually have these deeply embedded short-cuts in our brains that influence our perception.
Take a look at this short video:
Here’s an Amazon Affiliate link to the book mentioned in the video. If you haven’t read it, you should.
Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
Some other helpful posts on pricing:
- Trisha Mead on dynamic pricing.
- Adam Thurman on pricing and the story you tell.
What are your thoughts on pricing? Does expensive equal good?
People always ask how I shoot these videos. I use the Flip Mino HD Camcorder, 60 minutes – Amazon Affiliate link. There’s a newer version available also. I also use the Pocket xShot to hold the camera.