Have you ever heard someone say, “Social media is stupid. I tried it. It doesn’t work.” Hmm, work for what I wonder? Perhaps they’re right. Maybe it doesn’t work. But it’s more likely they’re using it wrong. Which is actually a good thing. The real problem is that they’re not looking beyond what they’ve just […]
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Why You’ll Never Succeed Online (Until You Recognize This One Fact) – [WWD #27]
There’s one thing you must absolutely recognize about how people use the internet. If you fail to recognize this one thing you’ll find it takes you much longer to succeed. In Lesson #6 of my free New Media Marketing e-Course, I talk about this idea of the Crazy Taxi Ride. It’s something that seems so […]
Why You MUST Give People a Sense of Who You Are Online [WWD #26]
When you meet someone in person for the first time it’s easy to get a sense of who they are. You see them. You hear them. Heck, you can even smell them if you wanted to. (Although some people think that’s weird. Not that I’d know from experience or anything. 😉 ) But what happens […]