Email marketing is still one of the most valuable marketing channels available to small business owners.
Why is that? Well…
There’s still a really great ROI for email — $36 for every $1 spent.
Almost everyone is checking their email daily on their mobile devices.
And the businesses using email to nurture and develop relationships, see increases in their business.
Once you start collecting emails from people who raise their hands to hear from you, you can influence how often they do business with you.
And, most importantly, you’re in control of when you communicate with your customers because you own your contacts.
This is unlike relying solely on social media channels driven by algorithms that can impact your ability to reach the people important to your business.
What else?
You can get started with email no matter where you are with your business.
And guess what?
Just by applying the basics you can see good gains.
Then you can build on the basics to get better results.
And then, if you’re up for it, you can get the best results by optimizing what you’re doing.
If you’re not already using email marketing, it’s worth considering.
If you are using email, hooray!
You’re probably already getting some good results.
Or maybe you’re not getting the results you were hoping for.
Either way, I’m sure you wouldn’t mind doing better.