When it comes to creating any type of communication, the single-most important thing to know is who you are talking to.
Without this specific it’s impossible to create materials that will work for you as well as you hoped.
In this video I offer a wide-angle view of the three groups of people you need to think about before you start writing. Making this one simple shift in thinking helps you create better appeals, sell more stuff and whatever else you’re trying to accomplish.
Watch this short video now:
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People always ask how I shoot these videos. I use the Flip Mino HD Camcorder, 60 minutes – Amazon Affiliate link. There’s a newer version available also. I also use the Pocket xShot to hold the camera.