Everyone is entitled to their opinion.
But what if their or your opinion sucks?
And by sucks I mean is just plain wrong.
The cool thing about all these new media tools is that it’s relatively easy to test things.
So if someone is of the opinion you should use one design, email subject line, call to action or whatever else over another all you have to do is put it to the test.
It’s one thing to have a personal preference and quite another to make decisions based on the reality of how people respond.
Don’t take my opinion or any one else’s. Try them! Then let the truth decide.