Wondering why content marketing is worth your time?
It’s a fair question. I have plenty of reasons why content marketing makes sense from a personal/professional development point of view, but let’s save those for another time.
Right now, allow me to share what I believe from a business perspective.
And that means whether you’re developing content for your own business or someone else’s, the outcomes are just as important.
Here are four concrete reasons why creating content is worth your time:
- Content is currency online (and offline)
- Content gives you an advantage over the competition
- Content helps you get found
- Content builds relationships
Details in the video below.
Watch this video we made at Constant Contact:
You can read a transcript of the video on the Constant Contact blog to learn more about the business benefits of content marketing.
What’s your point of view on content marketing? Share your thoughts in the comments.