My girls are twins.
But, of course, they go out of their way to look different.
They have different hair colors, they wear different clothes.
In high school, they had a teacher who, no matter what they did, would always call them by the wrong name.
And it drove them crazy!
Unfortunately, the girls did not have the luxury of being able to unsubscribe from this teacher.
When it comes to marketing though, people can unsubscribe at any time.
And they will, especially when you ignore the cues they’re sending to you.
Keep in mind that although your customers may have similar interests in your business — they’re not all on the same timelines.
They each have different wants and needs at different times.
And so, as much as possible, you want to treat them like the individuals they are to get the best possible results.
As my girls would tell you, they appreciate when people recognize who they are and how they’re different, and so will your customers.
What are you doing to make your contacts feel as though you know who they are and what they need?