There’s a lot of talk about creating valuable marketing for your audience.
In order for the stuff you create to really reach people it needs to offer them something that solves a problem. Or perhaps better stated it offers them a solution to something.
But what does that mean exactly? And how can you think beyond your end product and scratch beneath the surface to get to the real things people value.
Watch today’s Walks With Dave for more.
Watch Walks With Dave #29
If you can’t see the video below, click here.
What things do you consider valuable marketing? Tell me in the comments.
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People always ask how I shoot these videos. I use the Flip Mino HD Camcorder, 60 minutes – Amazon Affiliate link. There’s a newer version available also. I also use the Pocket xShot to hold the camera.
Hey Dave!
Here’s someone I found recently that provides great value that she packages in cool ways.
Bridget Pilloud: http://bridgetpilloud.com
I love the website design – has a certain inviting “it’s gonna be okay” feel to it. I subscribe to her daily Soul Notes which come much like Robert Bruce – short, beautifully packaged, easily digested.
The value of packaging is something that i am really starting to realize.
Thanks for the reminder.
Packaging has a crazy effect on people. Just look at Apple, I have empty boxes hanging around and I have no idea why. Just seems wrong to throw them away.
yep – me too. Can’t bear the thought of it.